Copywriting may require different rules depending on the preferences of the client. However, there are general rules that many copywriters overlook. Refresh how writing should be done and see how it can improve your skills.
Using Technical Words Will Not Make Any Difference
Reality bites: no matter how you impress your readers with all the technicalities and jargon, it will never be read all throughout. In fact, it can be ignored immediately as they read the first few sentences of your copy. Never use words that a layman could not understand unless you are writing for a specific group of people. Know who your audience is and match the word usage to what they want to read. Most of the time, even technical people would prefer an easy-read article than those that contain too many jargons.
Making Them Bored
It is very tiring to read a pure text article contained in a single paragraph. Be sure to give the article some chunks by organizing it into paragraphs. People like to see spaces in the article as it is relaxing to the eyes. A paragraph can be divided based on the topic discussed. The article should provide continuity even if it is divided into paragraphs. Most commonly, a paragraph should contain about 5 sentences each, and every sentence should only contain a maximum of 18 words. This will make the whole article easy to read.
Focus on Yourself
Most of the time, the writer would tend to write with the topic that they only want. For example, a client requested to write a topic about self-development. Most writers would create an article on how self-development was achieved based on their experience. It disregards that whole content into making it helpful to the readers. The readers, of course, would want to be given scientifically-proven ways to improve their personality — and not the other way around.
The Broken 3-Second Rule
The 3-second rule can also be applied to writing. Keep in mind the online readers will ignore an article if, within the 3 seconds, they get bored. This means that the article should be engaging enough to earn a few seconds of their attention. Lessen the fillers and go straight-to-the point. The readers will appreciate to read some direct-to-the-point topics rather than using different words with only one thought. The 3-second rule can be enhanced with the use of images and other multimedia options. It breaks the boredom of having to read long sentences.
Forgetting The Call To Action
Experts agree that every article should have a call-to-action included at the bottom of the article. This is important to provide the readers an idea of what should be done. Call-to-action phrases can enticeÂ readers and will immediately be influenced to patronize a product. Most online marketers realize the importance of this as it increases the deciding factor of customers.
Copywriting may be a tough job especially when the writer does not know the basics of it. Be sure to know and understand the tips in order to create a functional article worthy of catching the readers’ attention. Copywriting mistakes are inevitable but it does not necessarily mean that a writer is a failure. In fact, it can be the key to success.