Increasing the traffic on your blog can either be an easy or difficult task, depending on how hard you’re willing to work for it. Traffic is mostly dependent on certain steps and actions that must be performed consistently and constantlyâ€”on a daily basis, if at all possible.
These actions are mostly marketing actions, steps you take in order to increase the visibility of your website. The interesting thing about these actions is that they often involved building relationships and making connections.
And while you can improve upon the technical aspects of your blog (applying SEO and copywriting techniques, or paying for advertising, for example) the best form of traffic-generation will always be word-of-mouth. The only way to create word-of-mouth is to give your readers a story to tell. One simple way to give your reader a story to share with their friends and family is to directly connect with them at a personal level.
While building connections with your readers is important, building relationships with other, established bloggers, is doubly so. Building these connections with other bloggers, however, starts at a small scale. You don’t want to immediately jump in front of people’s faces and then expect instant returns. You have to slowly but surely build up to a point wherein you become more and more comfortable with one another, and develop a mutual friendship.
So what steps can you take to build these relationships and connections?
4 Basics Steps to Building Relationships and Increasing Traffic
1. Be Humble and Respectful
This is first and foremost. Without a sense of humility and respect for others, how can you ever create a relationship that lasts? Humility online is being able to admit when you’re wrong, or when you’ve made a mistake. It’s giving way and being gracious, even with trolls that love to lurk around in your comments section. Even if they don’t give you the same level of respect, you being gracious to them only makes your readers and audience love you even more.
2. Thank People
Another basic step in fostering relationships is being thoughtful and courteous enough to say thank you. Whether it’s to a reader that simply left an insightful comment, or to other bloggers that have been your inspiration, writing thank you emails and comments is a great way of letting people know how much you appreciate their time and efforts.
3. Respond to Emails and Comments
Don’t be a wallflower, especially on your own blog. Respond to as many comments as you can. Let your readers know that you care about what they think and you appreciate the time that they took to leave a comment on your blog. Generally, only 1 in every 10 visitors leave comments, so make sure you let them know how much you appreciate it. The same goes with emails. They’re a very personal way of getting to know some of your readers, and so neglecting them is a definite no-no.
4. Interact in Social Media
Many of your readers and fans are sharing your work on social media (whether it’s Facebook, Twitter, Pinterest, or LinkedIn). Many of them want to connect with you through your Facebook page or profile, whereas others often send you tweets. Granted, you don’t want to spend more than an hour a day on social media, setting a schedule and letting your readers know when you’ll be online is a huge difference. It’s more directed and more purposeful, plus it creates a good impression.
Relationships with your readers and fans help generate stories, stories that will spread. If an avid reader of your work is able to talk to you on a regular basis, think about how that might impact their own life. Being able to communicate with one of your favorite authors is a tremendous privilege, so don’t take it for granted.