While podcasting may not be the latest craze in the blogosphere, it still certainly is one that still creates an impact with visitors.
For one thing, it’s more personal than a simple blog post where all you see are blocks and blocks of text because now your readers get to hear your actual voice. This creates the illusion that you’re actually communicating with each otherâ€”or, at least, that they are eavesdropping on your conversation.
Advantages of Podcasting
1. Hands Free
Having a podcast on your blog releases your audience from the need to be attached to a screen or monitor. It allows them to multi-task while listening in on what vital information it is that you have to offer them. It gives people a sense of productivity, as they can be driving a car while listening to a podcast on how to market their business or product. They could be out jogging or biking, the physical activity pumping more blood into the brain, helping them further absorb the juices that are flowing in through their ears.
Usually the most engaging podcasts are those where two or more like-minded yet unique people get together to discuss ideas. This is the perfect scenario for both the host and the listener, as everyone finds themselves in a win-win situation. Everyone learns something new. The uniqueness of each member of the group in the podcast generates a difference of opinions, whichâ€”when successfulâ€”can further enrich the exchange. Each person has a different perspective, one that others might not have explored just yet. Bringing those perspectives out into the surface is a recipe for engagement.
Podcasting itself requires certain tools for you to accomplish. A recording studio, for one, isÂ something you’d have to eventually invest it just so you can minimize the possibility of white noise creeping into your audio recording.
WordPress plugins are also an easy way to be able to incorporate podcasting to any website. In this case, Blubbry’s PowerPress is a useful tool when it comes to managing and promoting your own podcast.
1. Full iTunes Support
PowerPress automatically adds iTunes compliant podcast feeds to your WordPress blog. Since iTunes makes up around 50-95% of a podcaster’s audience, it’s important that iTunes support isn’t overlooked.
2. Integrated HTML5 and Flash Media Players
You can easily choose between what media players you want to use to display your audio files: HTML5 or Flashâ€”taking into consideration, of course, that Apple products don’t support Flash. PowerPress provides you with 7 audio players and 4 video players to choose from. The WordPress plugin allows you to place the player anywhere within your post, and it’s as easy as placing a shortcode tag directly into your post content.
3. Supported Media Formats
This is crucial, as you want your player and plugin to be able to support a wide variety of formats. The formats that PowerPress supports are: mp3, m4a, mp4, m4v, webm, ogg, oga, ogv, wma, ra, mp4a, m4v, mp4v, mpg, asf, avi, wmv, flv, swf, mov, divx, 3gp, midi, wav, aa, pdf, torrent, m4b, m4r, epub.
In the end, Blubbry’s PowerPress is an ideal companion for anyone looking to create a podcast around their content. It’s easy and efficient.