A landing page is a page on your blog or website where you send your visitors and your traffic if you want to encourage your readers to take some form of actionâ€”oftentimes, this means getting them to subscribe to your email list.
Landing pages, therefore, are high-traffic pages whose main purpose is to get your prospects to take your desired action. Landing pages could beâ€”in a senseâ€”huge advertisements for certain products or services on your website (a new book or software, for example, or a simple email subscription form).
On a website, there are a variety of different landing pages, all pointed towards particular products. However landing pages aren’t exclusively for personal or business websites, are they?
One thing many might not know about Facebook is that there’s an option for you to create your very own landing page (or rather, landing tab) of your brand’s Facebook page. This can help you in several ways. But it’s these three specific reasons that prove that creating a landing page on Facebook helps in both increasing your audience, and accumulating more conversions.
1. Familiarity Breeds Trust
For some reason, the presence of the Facebook logo on a Facebook landing page seems to break down barriers of distrust. People are more willing to part with their personal information if the landing page is located within a Facebook page as compared to when the landing page is on your blog or website.
This is because Facebook is a website that users know, like and trust. Therefore when visitors who’ve never heard of you before find your Facebook page, the chances of them considering opting into your offers or promotions is much higher. Facebook is a comfortable context that most people are familiar with and use every day. Making them feel more comfortable, then, helps because users are more relaxed and ready to take a chance.
This, of course, is an advantage, as you have the chance to be able to collect more emails than ever before. The only thing that’s required of you, then, is great content, an irresistible freebie, and an attractive landing page.
2. Increase the Number of Likes
If Facebook is one of your go-to social media networks for marketing, then it’s important that you’re able to get more and more people to like you page. The best way to do this, then, is to create attractive-looking landing pages. Landing pages simply stand out. They a great way of creating first impressions of your business or brand, and they’re a great way of getting Facebook users to opt into your email list or purchase your products.
Add to that the fact that the more Likes you have on your Facebook page, the more users get to trust the content that you’re marketing. This, in turn, generates even more likesâ€”and the cycle goes on and on.
3. Better, More Creative Introduction
Probably the best thing about creating a Facebook landing page is the fact that it provides you a much better avenue and space with which to introduce yourself to your audience. Because you can basically format and design your Facebook landing page in any way you want to, this gives you more leeway into crafting an unbeatable design that does the following things in the least amount of time: (a) introduce yourself; (b) introduce your product/service; (c) encourage visitors to take action.