It is good to deliver the best practices in email marketing for all. It can actually make a difference in increasing sales as the email recipients can further promote the company by word of mouth, sharing of information to social media and many more. In case you have not yet known the strategies in email marketing, you need to start from the basics and know the best practices first.
The Value of Subject Lines
A person may receive thousands of emails that usually go into the junk. Therefore, it is common for this person to develop a habit of scanning the subject line first before a message is to be opened. This behavior Â has to be made known by entrepreneurs like you as you need to create a subject line that is worthy to be opened by the recipient. Most people also look initially at the â€œFromâ€ field in order to recognize the company before the message is to be opened.Â After which, they turn to the â€œSubjectâ€ field and see if the email message interests them.
The behavior of recipients should give you a clue on how to deliver a subject line. It is good to use the name of your own company in order to provide an awareness that the message is legitimate. It is also good to be more personal by putting the name of a credible person in the subject line. Other strategies include putting a dollar sign, putting the name of your company in the subject line, and using all-capial letters.
The Power of Colors
Most email marketing experts are all tangled up between using HTML or Plain Text. Well, you can actually do both. Gone are the days when the internet can only accommodate those copies that are in plain text. In today’s world, an email content can be made more comprehensive by using HTML. Most of the businesses use plain HTML in sending out messages but some experts still say that using both will make the content more interesting. Another thing, HTML messages may not be adapted still by some systems. Some recipients cannot view an HTML message so they would rather stick to plain text. Most companies do both by saving a copy of HTML in plain text. Others upload the HTML messages into their own official website. The recipient may receive a full text version but a link is provided to view the message in HTML, usually linked from the official website.
Know the Proper Timing
Proper timing is essential to ensure that the messages will be read in an hour that is convenient for the recipient. Most experts say that sending the emails after office hours (that is from 5:00 PM until 8:00 PM) may be more effective than other times. The experts also defined the perfect day of sending out messages. As per their research, it is good to send an email from Friday until Sunday. This is from the notion that customers will most likely check their personal emails and social media pages at times when they are not too busy.