In today’s noisy world, it’s getting harder and harder to make ourselves heard. There are a countless number of media choices that range from television and radio, to the ever-present and ever-growing world wide web.
A noisy world makes it especially harder for individual writers to be heard, particularly those writers that are unpublished and unheard of. Breaking into publishing has become an uphill battle, where when we think we’re finally at the top and ready to receive our big break, the boulder we’ve been carrying suddenly rolls back down the hill.
Success stories in publishing are few and often random. This fact has today’s writers resort to another means or strategy of getting their work noticed and published: blogging.
Blogging has become such a big thing these days that more and more blogs are popping up everywhere, each one with the hope and dream of making it big like all the other A-list bloggers that have made it. Even publishers have begun to notice them enough that publishing deals and contracts are offered to the authors that have been able to reel in a large audience for their content.
What these writers and authors have created for themselves is what can be otherwise called the Author Platform.
What is an Author Platform?
In a nutshell, an Author Platform refers to the stage in which an individual author is able to create visibility for his content with an authoritative voice, one that has spanned a vast amount of unique viewers and readers that are part of a targeted audience.
In simpler terms, it’s when an author is able to build the credibility of his voice and writing, while at the same time reaching out to a wide audience, all through the activity of blogging.
How Can This Help My Business?
Granted, the Author Platform is most suited to authors and writers that simply want their voices heard. However, the principle behind the Author Platform is one that is timeless and universal.
The three basic elements of an Author Platform, after all, are: (a) Credibility, (b) Visibility, and (c) target audience. Studied closely, these are the same elements that every business needs to create around their products.
Otherwise known as â€œauthority,â€ credibility is one aspect that every business needs to build in order to gain the trust and loyalty of their customers.
How do you build credibility? There’s only one way: QUALITY.
Quality, in this sense pertains to honesty, integrity, and excellence. If you can create a quality product, be honest with your customers about it, and render your services with integrity, then you have the makings of a platform.
Creating visibility simply means networking. Who do you know? Who knows you? Do they know your work? Does it spread? How many people get to see it? For many products, visibility is created through advertising. The difference with Author Platforms, however, is that their form of advertising involves creating relationships with peers, experts, and customers all at the same time.
3. Target Audience
Directly related to visibility is your target audience. What niche does your product fall into? Is the targeted audience responsive to your work? Having a targeted audience helps in creating focus so that you know precisely where to dedicate all your energy and efforts.
The Author Platform, then, is an example of what it takes to create good business. In fact, bloggers that have achieved this almost always have successful product launches that generate massive amounts of sales. Applied to business, it may or may not work, depending on the circumstances and environment.
However one thing’s for sure: the principles behind the platform are sound and timeless.