All written articles follow certain formats and layouts. The reason for this is simple: thought organization. You want your articles to have a certain flow and pacing that both intrigues and informs your readers.
In addition to that, however, you also want your articles to be able to directly connect with your readersâ€”keep them reading on up until the end, and keep them staying longer on your site, visiting other posts and pages.
Arranging your blog posts and articles shouldn’t be seen as some sort of trick or technique, however, in order to gain more readers and visitors. It’s a way to profoundly improve the overall experience that readers have when they visit your website and read through your articles.
If you’re able to accomplish that, truly provide a service for them, then it will definitely be easier to win them over and get them to buy your products or subscribe to your mailing list. After all, your main goal should be precisely that: providing a service for your customers and clients.
Learning how to structure your posts and pages, then, is doubly important. And while there are a myriad of ways to do this, there are certain formulas and blueprints that have proven to be more effective than others. Still, one thing you could practice is split testing. Launch several versions of the same blog post all at once and see which one gets the best results.
As for the anatomy of an amazing blog post, it’s imperative that you make sure that each of your posts has the following elements:
1. Titles and Headlines that Draw Them In
This is the most important element of your blog post or article because it’s the first thing that readers see. If they like the title and it appeals to their sense of curiosity and interests, then they’ll click it. The Important thing to do, then, is to study just what makes a good headline. Learn from the industries that have had extensive experience at grabbing readers’ attention through catchy headlines: newspapers, magazines, tabloids, supermarkets, etc. Dissect them and see what is it about these headlines that pushes people to take action.
2. Short Yet Powerful Paragraphs
Being that your main audience is composed primarily of avid internet users, you want to make sure that your body doesn’t read like an epic novel. Slice up those paragraphs into short yet meaty chunks. Make sure that every word counts and packs a certain punch. Large slabs of text are unattractive to online readers.
3. Go Wild with Inserting Images
Well, not exactly. But you certainly want there to be at least one large image on your blog post, an image that is both visually appealing as well as emotionally moving. Again, slabs of texts are a big no-no. Hence inserting a few powerful and relevant images into your posts is a good way to aptly keep your readers engaged and have them actually finish reading your articles.
4. Bullets, Subheadings, Quotes, and Other Types of Formatting
Ultimately, you have to use formatting to your advantages. The tendency for online readers is to scan through your page, not necessarily read it. Hence, creating lists using bullet points and numbering is the perfect way to keep their attention. Subheadings are also essential as they give readers the basic idea of the topic to be discussed in the following paragraphs. Formatting is your friend. Use it to your advantage.
5. Call to Action
Finally, you want to get your readers to take action after reading your post. Whether that’s subscribing to your mailing list, or simply clicking through your blog’s most popular articles. You want to be able to entice readers with an attractive call-to-action that gives them an inkling of how opting into your promotion helps them and enriches their lives in the long run.