PowerPoint presentations have been with us for decades now, and they’re still a simple and powerful method of getting your points across to a small or large audience.
PowerPoint presentations are incredibly easy to create. All it takes is a basic knowledge of computers and the rest can be learned solo without much fuss or stress. Just type up a few bullet points per slide and then add relevant images and graphics.
Graphics are especially important as people can relate more to visual imagery rather than blocks of text. In fact, your presentation will be better for it. Not only does it help people when it come to relating to the data in your presentation, but it also facilitates greater memory retention. This is because your audience can now equate the data with their appropriate images. That’s why it is crucial that you make sure to include graphs and photos with every slide.
Presentations Into Blog Posts
All that data within your presentations also provides an opportunity for one or more blog postsâ€”depending on how much of that information you can disseminate into bits and pieces. In fact, these types of presentations are perfect for the web.
One reason is because every PowerPoint presentation has already been conceptualized in such a way that it provides the most important information within its slides in the most concise way possible. And because internet users often consume information in short bursts, turning your PowerPoint presentation into a blog series could actually be a very good idea.
Another reason that PowerPoint presentations are a perfect choice for blog content is because of the fact that these short bursts can then be lengthened and expounded upon. Live presentations often have strict time constraints. Although the same can be said for the internet, there are bloggers that have proven otherwise, posting updates that amount to more than a thousand words per piece.
SlideShare is a service that allows you to upload your PowerPoint presentations onto their servers, and then embed the presentation as a slideshow on your blog or website. This presents yet another opportunity for both bloggers and businesses.
For businesses, they can easily embed presentations that briefly discuss the value of their products and services. Better yet, they can upload marketing presentations that make use of slides to tell a story about certain products. In fact, the opportunities are endless with SlideShare, the methods only limited by your imagination.
Here are two suggestions on how you could use SlideShare presentations on your blog.
1. Introductory Presentations
Use slide presentations to introduce your products to consumers by giving them a point-by-point presentation on its benefits. You could also use the slide presentation to introduce yourself or your company. Talk about your history and what factors and elements started it all and brought it all together.
2. Data Presentations
Present different types of data involved with your product or business. For example, bloggers could embed a presentation on the traffic and analytics on their blog, using graphs and charts to visualize the data. This data could then be supplemented by the steps that that blogger took in order to increase traffic.
This isn’t far from the function of an infographic. Only in SlideShare presentations, the data is dissected and then placed in slides.
SlideShare, then, provides a creative opportunity for both bloggers and businesses to make use of the power of the slide presentation in their blog posts. These are just two basic suggestions on how to turn this tool into an advantage. There are even more creative ways to take SlideShare and put it to your advantage. All it takes is a little discovering.