Google Adsense is often considered the go-to-guy for advertising on your blog, but are there other alternatives out there that you can pick from to replace Adsense?
Adsense uses a pay-per-click system, wherein you only get paid based on the number of clicks that the ads on your website get. Granted, you don’t need a lot of traffic to earn through Adsense, but you do, however, need a decent amount of it to generate a substantial amount.
Project Wonderful, on the other hand, does their advertising quite differently, in a way that may actually cater to the type of blog you’re managing.
Bidding for Ad Spaces
First off, you as the publisher have to create ad boxes within your website, informing advertises what spots you have available on your site for advertisements. The next step, then, is that instead of ads just showing up on your site, advertisers bid on your allocated ad boxes and whoever wins in the end gets their ad shown on your site.
This differs from Adsense in such a way that advertisers from Project Wonderful pay you straight up for advertising on your site each dayâ€”and it’s not based on clicks and views.
Of course, the downside to this form of advertising is that your earnings per day are completely dependent upon the auction, and as a result remain stagnant throughout the rest of the day. Whereas compared to Adsense, if you can generate a lot of clicks in your audience, you might have more earning potential.
However the advantage that Project Wonderful has over Adsense is the fact that: even if no one clicks your ads, advertisers still pay you simply for advertising on your site for that particular day. In fact, with Project Wonderful, you can even choose a minimum amount as the starting point of your bidding space. This gives you even more control over your earnings.
The same goes for the ads that you buy in other sites. As an advertiser yourself, you can find cheap ad placementsâ€”cheap as in $0 cheap. In the end, you have more control over the budget that you spend advertising your blog on other websites.
Control Over Which Ads Get Shown
The best thing about Project Wonderful is that you get to choose which ads you want shown on your website. This makes it much easier to have relevant ads posted, ads that cater to your particular audience.
Advertisements, after all, are often ignored if they aren’t related to your site’s content. This simply means that even as you advertise your own blog on other people’s websites, you get better leverage because surely the other publishers are considering these factors as well.
Even more critical is the fact that you can screen NSFW ads from appearing on your website. This helps you create an environment that is there solely because of you and your content. It creates a safe environment wherein people won’t suddenly be attacked by malicious advertising while reading through tech reviews or copywriting tips.
In the end, though, it really is a matter of preference, as you can even run both Adsense and Project Wonderful on your site just to get more earnings for your content. And while Project Wonderful won’t give you big payouts, you can always use your earnings to go back into advertising itself, helping you increase your readership even more.