It is hard to determine the right words just to increase the chances of opening your email. No matter how convincing and attracting your subject line is, it can still be ignored as thousands of other emails are also competing for an attention. Good thing, marketing experts have come out with seven effective words that will increase the chances of your emails being opened. These words were rooted based on the actual usage of words and its direct effect on the percentage of open rates. These are:
These words have a high impact on the audience. The word â€˜apply’ may sound so simple but it is powerful once it is put up in the subject line. The term â€˜apply’ may be used for promoting loans, jobs and other income-generating opportunities. People would always want to obtain good information on how to earn more money. By using this term, the reader may be interested to open the email.
Opportunity conveys chances of growth. It may mean a spectacular promo, great discounts and other deals. It also can be used to inform people of a latest business venture or a great way to improve the quality of life. The word â€˜opportunity’ is a very positive word that it can stop a wandering eye from thousands of messages in the Inbox.
The term â€˜demo’ is short for demonstration. Demonstration is not used due to the many characters it contribute – and it sounds more technical than the short version. Demo exemplifies actual event and it can be better appreciated when promoting products or services. Actual demo is a good way to sell the product rather than showing a static image.
â€˜Connect’ is a word of communication. Most people go online for different purposes and the most common is to connect or to keep in touch with other people. It can be in an online support group, advocacy programs and other campaigns. This can also be used to heighten the importance of communication to loved ones.
Everyone would like to be freed from payments, or to have a lighter payment option. The term â€˜payment’ conveys money, and people are always interested in money. This term can also used in promoting loans, real estate properties and even expensive gadgets. The statement â€˜easy payment terms’ is music to the ears of thrifty people.
Conference is usually used in business operations but it can also be used for many purposes. This word has far more users that one could ever imagine. Online businesses can hold a webinar and make use of â€˜online conference’ instead of other terms. Professionals can hold a conference when looking for an opportunity to earn money.
â€˜Cancellation’ is a serious word, and it also is tagged as negative but people can still find interesting topics in this word. Subscription with recurring payments can be cancelled, the loan payment term can also undergo cancellation. This can create an impression that the audience can actually gain more from cancellation. News articles, when the word â€˜cancellation’ is used, intrigues people and attract them to read the email received.