Email newsletters are one of the modern ways to communicate with the target market. It extends a business on a global scale and provides an opportunity to grow in a large extent. There are several ways to create a newsletter that will captivate and retain customers for a longer amount of time.
1. Do Not Get Into Details
Never ask for unnecessary information when you just want to send an email. Most online customers agree that they tend to opt out from the mailing list due to the time-consuming task of filling-up fields that are unnecessary. In fact, all it needs to be completed is the full name of the soon-to-be subscribers and a valid email address.
2. Permission Marketing
In internet marketing, there is such thing called the permission marketing. It is a type of marketing where the business actually verify the approval of the customer before they canÂ send emails. In short, the customer is the one that actually is interested to be included in your mailing list, not the other way around.
3. Explain what the newsletter is all about
Get your customers in-the-know by providing concrete and concise details of the newsletters. Create an exciting tone that would encourage further participation in the newsletters. Some online businesses provide specific days of sending out emails. For example, every Tuesday they will send personal tips on using a product, and every first of the month, they will be giving away discount coupons.
4. Give good numbers of subscribers
If you have the permission, go and post the names or faces of the recent people who joined your mailing list. It is a way to attract the customers thinking that the website is as awesome as it can get. It is also a way to promote a business and be able to gather more people into wanting to join the mailing list.
5. Provide an extension of the website
Email marketing, first and foremost, is used to promote a business so why not use a platform that will somehow show a part of the website. Most online businesses use this strategy. It encourages the customers to go visit your website, increasing more traffic and enhancing popularity.
6. Never use pure plain text
The attention span of email readers is up to a few seconds. Every second becomes a crucial thing so you need to have a visual appeal to keep the readers interested. Plain text emailsÂ are pure text and may be straining to the eyes. Consider using HTML and plain text together. It gives the eyes a better variety of what it is to come as the customer reads the email all the way through.
7. Create various contents
It is hard to be reading the same topic everyday with only the words changing. Give your subscribers a favor by providing them newsletters that are worthy of their time. This means that you have to send a mixture of informational and promotional newsletters that will be good enough for their attention.