Subject lines are important to increase the chances of the emails being opened by the recipient. Dozens of strategies have been implemented but that does not actually guarantee an increased percentage of open rates. Good thing, there are tried and test subject lines that are found to be successful. This means that the recipient actually opened the email due to several reasons. Here are the seven popular subject lines that a business can use to gain a better open rate percentage:
1. (Name of recipient), where are you?
This is one of the most highly-opened emails as it comes with a personal approach. The good thing about it is that it conveys a simple message of connecting to the customer for a greater opportunity. This email subject is tested and received more than 40 percent open rate.
2. Here is your amazing photo
This brings rather a surprising approach as it actually gained 70 percent open rate. The subject line is flattery but at the same time, alarming. People who are flattered will immediately open the email in the hope seeing a better version of themselves. However, people who value privacy can open it to check if their privacy was invaded.
3. How I grew form 0 view blog into 300,000 readers a month
This is catchy to all online entrepreneurs as they always seek ways to get noticed. It provides an awareness of the recent trends in business so it conveys a special kind of purpose. Just be sure that the subject lines are related to the actual content of the email.
4. Are we boring?
This can also be stated as â€œWere we boring you?â€ The good thing about it is that it makes use of a casual and conversational tone. It is a great subject line for loyal customers who experience a decrease in open rate. This open-message phrase expresses customer feedback allowing people to actually communicate with the company. The open rate was observed to be 50 percent.
5. Business Kit at 60% All-in rate
This subject line is used by Trey Smith, an online entrepreneur. The statement provides an opportunity to grow the business by offering a rate that can be taken advantage of. The open rate is about 60 percent as most recipients, especially the online entrepreneurs, were somehow intrigued by the offer.
6. The secret ways of creating a write-up
People always love to find secrets, especially when there is one subject that is very interesting. It builds loyalty to the audience and it conveys giving the best advice in terms of writing and business.Â The open rate percentage can go higher especially when a known professional is used in the email subject.
7. Would you like to unsubscribe?
Marketing experts have tested that behavior of the online market and they found out that most people would want to unsubscribe from a certain website. This subject line is perfect to win-back a customer, or to keep the loyalty maintained. It also is written in an open-ended and casual tone so it also enhances relationship with the customers.