With thousands of email competitors convincing the audience to open their emails, it is usually hard to be noticed. Good thing, email marketing experts have studied and tested different techniques on how to stand out from the huge crowd. Email subject lines can be noticeable as long as proper wordings are used. Here are the 5 ways of writing a compelling email marketing subject line that will surely increase the open rates.
Do not spell out the numbers
Everyone already knows the power of numbers in the subject line.Â However, most marketers spell the numbers out. This will most likely be perceived as another common word that is not worthy of the audience time. The numbers should be used as it is. It breaks off the chain of numerous words found in the Inbox so it can stop a wandering eye from the long browse of messages.
Know the seven powerful words
It has been found out that there are seven powerful words that will get the recipient open an email. These are Apply, Opportunity, Demo, Connect, Payment, Conference and Cancellation. These words, when included in the subject line, attract attention for different kinds of purposes. Most online audiences look for these words as these are said to be pleasing to the audience’ eyes. Just be sure to use the words properly in relation to the actual message shared.
No to long subject lines
It is hard read a subject line that has a lot of information. Keep it real and simple, making sure that the subject is direct-to-the-point. The audience will appreciate it more as it conveys credibility and good reputation. Also, long subject lines are usually tagged as spam. People would just throw it in the trash bin without a second thought. For example, it is better to write â€œSpecial Promo: 50% Discount on Selected Itemsâ€ rather â€œThere is a special promo that everyone should take advantage of: It is the 50% discount on some of the items in the storeâ€
It is good to always be connected with the market by personalizing the subject line. It increases the customer loyalty and it conveys a subtle awareness of the business’ concern to the customers. Just be sure to put a reminder that the personal information given by the customer will not be shared with other companies and it will remain to be confidential.
Use the business name
It is better to use the business name in order to achieve a sense of credibility and reputation. A good example of this is firstname.lastname@example.org or email@example.com. This assures the audience that the email received is from a legitimate company and is worthy to be opened and read.
These are the 5 ways of writing a compelling email marketing subject lines. Be sure to follow these tips and the business will see a higher percentage of open rates. The rules are simple and it can only be done in just a few minutes.