Open rates are tangible indicators of success. It measures the impact of a marketing strategy by correlating the actual number of people reading the email to the growth reflected in the sales charts. The value of determining the open rates has been favorable to many businesses since it provides credible information on the effectiveness of the email marketing, or other means to improve promotions. Here are the 5 ways of improving email open rates.
The subject should always be direct to the point
Never disguise the subject by adding flowery words. Most people glance only at the body, finding specific information on what the email is all about. Some people trick the audience by creating a vague subject that does not, in any way, related to the actual topic. Remember to keep the audience rightfully informed by writing clear and concise subjects. It does not only promotes high open rates, it also improves the reputation of the business.
Keep the subject under 50 characters
This is one of the basic tips of email marketing. The attention span of the online audience is as short as a grade school kid. That is why numerous marketing services make a lot of effort just to keep the audience interested. The use of digital imaging, compelling graphics and catchy statements are just a few of the strategies to keep the market interested. As for the email marketing, experts say that if a subject is written in limited words, the more likely it is opened by the email recipients. Scammers usually have long subjects and so creating a short one avoids getting a negative impression.
Learn how to personalize the email
This creates an awareness that the customer has somehow given an information to the business. Take advantage of the awareness and built a good customer relationship by means of personalized email. It does not only define a good working relationship, it also builds trust and loyalty to the product or services. Personal emails may have privacy issues so it is good to remind the loyal customers that their information will be kept confidential, and it will not be shared with third parties.
The subject line should convey a need
The subject should create a sense of need. This should provide reasons to make the recipients view the message. This is a common email marketing strategy for health products. Most health manufacturers consider creating a subject that warns the public about their health. The email body may contain some scientific findings, then a product or services are promoted at the end of the email.
Always include the company name
Building a reputation is an important aspect of a business. An audience will never open an email if it is from a company that is tagged as spam. Avoid this from happening by making sure that the company name is provided. Other information included may be contact information, byline and link to the official website. This promotes the products or services in the most credible way since it allows customer interaction.