There are an innumerable number of ways for bloggers to be able to increase traffic on their blogs. Many of these tricks and techniques involve connecting with readers and other bloggers. Some of them, though, are more technical in nature.
Both, however, are required steps in order to increase the levels of traffic on your blog. Without one or the other, you will find yourself missing out on potential traffic from different sources.
The advantage of making connections and building relationships is the possibility for creating greater chances of word-of-mouth. Although your ideas and articles already have that potential to spread (provided they contain a high level of quality and fresh and innovative ideas), you need people to help do the spreading for you. And the best way to employ the help of others is to connect with them, whether they’re your readers or other bloggers.
The advantage of improving the technical aspects of your blog, such as SEO and copywriting, is that you get to rank higher on search engines, making it easier for potential followers and readers to find you.
So let’s look at specific steps that you can take that will help you increase traffic on your blog or website.
1. Guest Blogging
The concept of guest blogging has been around since the beginning. It’s when you market your content by submitting your best articles to other bloggers for posting on their own sites. This way, you get to leverage on that blogger’s audience, and possibly have some of that audience follow you as well.
2. Reach Out to Experts, Colleagues, and Readers
Email is one of the most personal forms of connecting and messaging on the web. Chatrooms can offer that kind of connection, however emails are essentially one-to-one. You give your undivided attention to a particular reader by answering that reader’s questions and responding to his or her thoughts.
At the same time, reaching out to experts shouldn’t be seen as a slight. Yes, these are very busy people, and they don’t know a thing about you. Why should they give you their attention, right? Establishing contact with experts, however, is what starts a potential relationship. If they like who you are, or are interested in hearing more of your ideas, who knows how the relationship will build up. A great way to make first contact with an expert in any field is to give them recognition. Thank them for their inspiring work, and tell them how their words have helped you come to your own small measure of success. It’s a small start, but an important one.
3. SEO and Copywriting
Search engine optimization is a debatable aspect of blogging. Some insist on a more organic form of writing, one that does not cater to machines or anything of the sort. These types of bloggers, then, rely mostly on social media and word-of-mouth for their marketing.
Other types of writers, on the other hand, insist that copywriting is the only way to gain an audience. Having your posts and pages optimized so that they can rank high on search engines is a highly valuable source of traffic.
Both are essentially right in their points. So the best thing to do is actually strike a balance between both. Write for humans, but also write for search engines.
4. Send out Review Copies
The only way to get your work seen by more people is to literally get more people t see and test it. If you’re about to launch an ebook, for example, a good way to get exposure on your project is to send out review copies of your ebook to different blogs and new sites. If they decide to write a review about your work, then the effort was very much worth the small amount of trouble. Worrying about somebody stealing your idea won’t get you to where you need to go.
5. Contact Journalists
Tied to sending out review copies is to contact journalists. Let them know about your product launch, whether it’s your latest novel, or your latest invention. Journalists are looking for good stories to cover all the time. Make it easier on them, and on yourself, by being the first to contact them directly.