Your blog post titles are undoubtedly the most important part of your entire blog post. They’re the first thing that readers and potential readers see. Your blog post headline, then, is where first impressions about you, your article, and your website are formed. Without a good enough blog post title, your content is easily lost.
What elements create an effective, delicious, and catchy blog post title, then? There have to be certain words or phrases that contribute to the overall appeal of one’s titles and headlines.
The thing is to study industries that have gone through decadesâ€”even centuriesâ€”of writing eye-catching headlines. These industries include newspapers, magazines, tabloids, and other substantial businesses. Even supermarkets and groceries have a certain knack at writing headlines that encourage buyers to purchase a select type or number of products.
Against Insurmountable Odds
What you first have to understand is that the competition for attention is fierceâ€”especially for people that frequent the internet. There are thousands of websites to choose from, not to mention the social media giants that garner large deposits of people’s attentions. And even if you leverage off of social media networks, the fact remains that you’re still competing with users’ family and friends. Their news feeds and walls are constantly bombarded with information. Hence, you have to find a way to stand out. That can only be done by creating a lasting first impression on your readers through your blog post title or headline.
5 Simple Steps to Improving Blog Post Titles
1. Keep it Short and Simple
You have to deliver your message in as little words as possible. This can be difficult, especially if your blog post covers a certain number of topicsâ€”although if that’s the case, then probably better to divide that post’s content into two separate articles. One thing you certainly have to include in the title is the benefit. Just how exactly will your article benefit readers? How will it enrich their lives? How will it entertain them? What will it teach them?
2. Create a List
List posts are an ever-popular type of blog post. Introducing the fact that your post is a list, then, is also a great way to reel in readers. A simple title such as, â€œThe Top 10 Movies of All Timeâ€ could have people scrambling to your site. What more, then, posts that actually help your readers such as, â€œ101 Ways to Lose Weight without Lifting a Finger?â€ Interested in reading more of that last article yet?
3. Factor In Time
Similar to a list post that makes use of numbers in your blog post title, time is yet another kind of number that generates a lot of response. â€œHow to Build a Muscle in 15 Minutesâ€ is one example of a headline wrapped under the confines of time. In that particular case, time becomes the benefit. If you want to create a sense of urgency, however, placing a time frame in your headline is also helpful, such as this example: â€œ2 Days Left to Submit Your Entry and Win a Brand New Car.â€
4. Address a Need
Some of the previous examples all address a certain need. This is essential, as you always want to be writing articles that benefit your readers. Teach them how to eat healthy, lose weight, learn a skill, develop atrophied skills, or simply entertain them with a good story.
5. Your Content Isn’t for Everyone
Making your posts appeal to the masses is a mistake. You want to be able to target a specific type of people, people that share the same interests, hobbies, characteristics, and concerns. You want to be special, not an average Joe. You want to stand out, not fit in.
While choosing a proper title for your blog post can be the most challenging task of all, it is also the most rewarding. Don’t neglect it. Don’t take it for granted. Your blog post titles will either make or break your article.