The possibility of people taking interest in the emails received is due to the strategies of different online experts. It is quite frustrating to see an email with a low open rate even if you have put so much time and effort creating one. In order to lessen the risk of your email getting ignored, here are the five tips that would make your subject line stand out.
Get into the audience’s shoes
You are also an audience. Every online marketer, business person or online strategist is a part of the huge world market. This means that your attention is more likely similar to other people. Put yourself in their position and ask yourself, will this grab my attention? Imagine receiving the emails and see the possibility of it being ignored. Was it too technical? Is the subject line too long? Further, make sure that the subject line is interesting enough to catch an attention. People would tend to open an email from a friend rather than from a certain company. Target this behavior and make your subject as personal as it can be.
Have a professional tone with a layman understanding
Sure, you did a casual tone in the subject line but that does not mean you have to be mediocre. Have a smart subject line that is catchy, engaging, personal and informative. Toning down a professional tone may be done through careful use of words especially in some technical terms. For example, you can write â€œcell phonesâ€ instead of â€œmobile gadgetsâ€ or â€œhandheld device.â€ The technical terms can be done in a layman understanding and it is more appreciated by many.
Give the audience something to look forward to
People can experience information overload. This happens when there is too much information provided in just one subject line. Have a focus on the subject and keep a short phrase of something that can be looked forward to. A good example of this is when you are writing for a health promotion. The subject line: â€œHealth Warning: Daily Diet May Lack Essential Nutrientsâ€ is better than â€œA Diet Can Lack Essential Nutrients.â€ The health warning itself has something to look forward to as some people prioritize health more than others.
The power of numbers
Internet marketing experts say that using numbers in the subject line attracts more attention. It is even better when you use sensible words. Numbers can momentarily stop a browsing eyes and can increase the chance of your email standing out. For example, â€œ10 Ways to Be Happyâ€ is better than â€œHow To Be Happy.â€
When it comes to making your subject lines stand out, it is good to stay away from common traits. Keep it short, simple and catchy. Target the customer’s attention by looking into your own interest and create a compelling phrase that will stand out. There are millions of email campaigns out there and one way of being noticed is to go into a different direction. That is, never use words that are dull and boring.