Deciding where to place your call to action is crucial, especially when your goal is to gain more subscribers or buyers of your product.
Should it be on the sidebar, at the top of the post, at the end of the post, or in the middle? Which location is capable of capturing your reader’s attention the most? How does a WordPress popup plugin differ from the rest?
The perfect location to entice your readers to sign up for your newsletter, or purchase your product is that which best helps remind your readers why they visited your site in the first place.
Chances are that they heard about your website through word-of-mouth or social media, and decided to check out your product or content for themselves. Oftentimes, however, people choose not to opt into your offersâ€”mostly because of time constraints and the competition for attention.
This is where Optin Revolution Pro comes in.Â
How can Optin Revolution Pro help you?
1. Tell your visitors right at the start what action you want them to take.
By employing the use of a WordPress popup that appears to your visitors either within every page, every session, or once per day, Optin Revolution Pro makes your site’s call to action stand out from the rest of your site. This makes it much easier for your visitors to opt in, as it no longer requires any effort on their part to look for where to sign up for your content, or purchase your product.
2. Provide your visitors with the briefest possible introduction you could give them.
The WordPress popup serves as the best and most efficient way for you to introduce yourself, your product, or your service. Here, you tell the reader immediately what he or she can expect from you and your website. In addition to that, you’re also inviting them to further explore the rest of your services by giving them the option to subscribe. This, in turn, lets them know more about your brand and your products through time.
3. Choose when and how often you want to remind your readers about your offers.
This is one easily customizable feature of Optin Revolution Pro that is also one of its most significant. Choose how often you want to expose your readers to the WordPress popup, whether it’s in every page they visit, every session, or once every day. Each option has its own advantages, and is catered towards different sets of visitors.
How do you know which one best suits your website?
How Often Should I Use A WordPress Popup?
1. In Every Single Page
The advantage of having your WordPress popup appear within every page is that it gives your visitors the opportunity to see again what it is you’re offering them. Even if your call to action is as simple as an opt in form to your email newsletter, this WordPress popup serves for the reader a constant reminder that they can keep up-to-date with yourÂ posts by signing up.
The best thing about it is that as they continue to read more and more of your content, and the more they like what they see, the greater the chances are that they would subscribe.
2. Per Session
If you want to moderate the reappearance of the WordPress popup for your site’s visitors, this option is best suited for the task. It’s a more courteous approach to enticing your readers about your product. Rather than be persistent about getting them to opt into your offer, this option takes on a more subtle approach.
Granted, the more often they visit your site, the more often they are exposed to the WordPress popup, which provides an even greater chance for them to opt in. The mere fact that they visit your site often suggests that these visitors show a sense of dedication and loyalty towards your brand.
And because this connection between you and your readers is already established, the WordPress popup serves as a constant reminder that they could choose an easier avenue for them to keep in touch with the latest news and updates.
3. Once Per Day
This option is more conservative. Although there is the worry that having the WordPress popup appear only once a day might not incur more subscriptions or purchases, this option might actually create more value towards your brand and your content.
By lessening the number of interruptions that your visitors receive in a visit, you send them the message that you respect their time, and trust that when they want to, they will choose to opt in.
In the same way, this option also allows you to create a sense of scarcity surrounding your product or content. By providing a special offer to your visitors only once in 24 hours, you create a sense of urgency and hasten their decision-making process.
Each option of this feature of Optin Revolution Pro serves a purpose, and is catered towards three different approaches to getting visitors to take action. There is no one sure-fire way to get visitors to opt into your offer, and thankfully Optin Revolution Pro provides the flexibility to be able to test and determine which frequency option best suits your site and your product.