External links are sometimes avoided by bloggers and website owners for fear that they ultimately lead traffic away from their site.
The fact is, however, that the only way this kind of fear might actually stem from the lack of confident that the articles and the content that you write on your website are useful and relevant enough for your audience.
What if you’re right, though? What if you’re still beginning your foray into this whole new world of blogging, and you haven’t yet grasped it completely. You’re merely stumbling around in the dark, groping your way through the technicalities of what make a good blog post and why. Does this mean, then, that you shouldn’t be linking to any other space on the web other than your own blog?
Of course not!
The fact of the matter is that linking out, or external links, are a great way to help you build credibility with your audience. How exactly they are able to do that will be discussed later, but the important thing that you have to remember is that you shouldn’t let this fear of leading people away from your website cripple you.
In fact, one easy way to remedy that problem is to simply make all your external links â€œOpen in a New Tab.â€ That way, readers get to view the added content while still referencing your own post or page.
3 Reasons to Create External Links
1. Create an Amazing Resource That Readers Can Go Back to and Reference
Make a list of all the resources (posts, articles, news articles, etc) that have influenced your own work. In the same way, make a list of all the best products (books, software, equipment, etc.) that you feel your readers should not do without. Make a review of each these resources and products in order to help your readers get a better grasp of how exactly these products might be able to help them.
Finally, link to the products’ pages or websites, link to the authors’ websites. If you’re linking to the articles of other bloggers, for example, you never know who might just provide backlinks to your own blog.
Once you’ve made reviews of each of these products, create a â€œTop Listâ€ wherein you list down the best of the best. Put down two links next to each products (one to your review, another to the website of the developer/manufacturer of that product).
2. Crediting Research Creates Trust and Credibility
If you feel your site lacks credibility or isn’t supported by facts, then simply reference those facts in your posts. If you’ve found charts or infographics that contain and have charted the data that you talk about in your post, post a link on your article.
It will only support your argument and solidify your credibility. People will believe you more because they can see for themselves that the information you’re giving out isn’t hogwash. It’s backed up by solid data.
3. Linking Out Improves SEO and Web Rankings
When you think about it, the best websites actually make the effort to link out to high quality sources for their articles. This inevitably helps them in terms of SEO and website rankings. Of course, in terms of ranking, incoming links are more importantâ€”as incoming links will point to YOU as the source of high quality content.
However, even these high quality content sources often have external links within their copy. Because as previously pointed out, external links will only help improve your credibility and help build trust between you and your readers. The benefits of this, then, are more long term, as they are the reasons people eventually follow and subscribe to your blog.