Time is a commodity that people seemingly have less and less of these days. The choice of word is â€œseeminglyâ€ because oftentimes we busy ourselves with unnecessary media options and choices. This pushes back blog reading for most internet users, being that most would rather choose to indulge in social media.
However, email subscriptions are still in existence because there are a select number of people that honestly and organically want to read your content and updates. This creates certain pressure on your part, as author and site manager. You have to be able to deliver content that is relevant, and delivered in a manner that informs and entertains both at the same time.
The fact of the matter is, it doesn’t much matter whether you’re writing for your email subscribers or your site’s visitors. Both often require the same format the stylistics.
But What About Style?
Style has its place in every author. You style of writing is often one of the factors that brought you your audience. Your style of writing is one of the big elements that encourages subscribers to stay with the program, and at the same time discourages readers that don’t fit into your little niche and community.
If you favor a sense of vulgarity, for example, you could drive away the more conservative readers and visitors from your website. On the other hand, if your style at times tends to be a little preachy or know-it-all, you also drive away a particular type of crowd from your blog. But while style is crucial, it’s not everything. Many readers are willing to overlook your style of writing for the relevance of your content and information.
There are, however, certain points that you have to take into account when you’re trying to find the style that best fits your author brand and website.
1. Keep It Simple
Unless your target niche is the crÃ¨me of the crop of highly technical fields of study like physics or chemistry, philosophy or psychology, it’s always best to keep in mind that your post or article might not be understood by everyone. Hence, the best thing to do is to always rephrase certain complex concepts and ideas, and portray them in a way that those with an average level of understanding and comprehension may easily understand.
This also means avoid highfaluting vocabulary. It’s the one piece of advice every writerâ€”whether fiction or non-fictionâ€”will tell you. Keep it simple. Help your audience. Don’t alienate them.
2. Keep It Short
Brevity is often considered a necessity within the blogosphere. However, there are those particular authors and websites that create posts and articles that are twice or thrice as long, and yet generate massive amounts of traffic. This works if the information you have to offer is relevant, recent, and extensive.
For those of you who are just starting out then, or are still trying to find their voice, the best option is to keep each email as simple and as concise as possible. Go directly to the point, especially in the opening of your email. Let them know what it’s about, and why it should warrant a few more minutes of their time.
Furthermore, make sure you deliver on your promiseâ€”the promise that what you have to say is important for them to hearâ€”and you will lessen the likelihood that your emails will simply end up in the trash folder.